German brand Sanvt is on a mission to provide you with the perfect basics, from your favourite T-shirt to the sweatshirt you never want to take off. They do this by using exceptionally comfortable materials and providing a variety of fit and sizing options; with Sanvt you get to choose the length of the garment as well as the chest size.

Johnny Red was taken on to explain the ethos behind the Sanvt brand and ensure customers could adequately understand the fit options available to them. Working together with moving image designer Meric Magnay Pine, we created a script to run with the explanatory videos that customers can download.